New 2023 sex study reveals trends and which European country watches the most porn online

Adult website Pornhub has the answers to all your questions.

This year, the company celebrates their tenth anniversary of the Year in Review Insights, an extensive breakdown of all things pornographic in which their intrepid statisticians reveal the past year’s porn viewership, as well as the hottest trends during the year of our (kinky) Lord 2023.

From technology to demographics via a deep dive into twenty countries, there’s far too much to share here with you. After all, Pornhub’s Insights team sift through data “from billions of visits to see what content defined the year,” searches which are "often influenced by pop culture and other worldwide events."

We’ve decided to focus on key cultureal areas, such as what events have impacted people's watching habits, and which characters from the world of cinema, TV and video games have been all the titilating rage this year. 

And do stick around, as we’ll reveal which European country watched the most porn in 2023.

So, unclench, remember that sex is a part of every day life and need not be taboo, and feast your eyes on these curated takeaways.

The most searched terms of the year are often influenced by pop culture and other worldwide events, and many of these terms define 2023 not just on Pornhub but in mainstream media as well.

Topping this year’s most searched for term was “hentai,” a term that has seen increased popularity over the years and has held the top spot for most searched term three years in a row. 

This steady growth can be attributed to a variety of different factors, identified by Pornhub’s statisticians as possibly linked to the popularity of video games like Zelda: Tears of the Kingdom, as well as Overwatch, Fortnite, and the global popularity of anime.

Here’s the breakdown:

As for trends, 2023 was all about mature porn. According to Pornhub, the MILF category gained +1 spot to become the 5th most viewed category worldwide and the Mature category gained +1 to become the 7th most viewed worldwide, growing in popularity by +69%.

How appropriate.

Elsewhere, size was on people’s minds in 2023. The terms “big,” “bigger” and “biggest” collectively grew by +177% worldwide.

Dr. Laurie Betito of the Sexual