New marketplace for toxic-free Filipino-made products launched

MANILA, Philippines — Envisioned as the preferred destination for enthusiasts of natural living and advocates of local businesses, Likha Collab is an innovative space borne out of a “desire to help bring Earth-friendly Filipino-made brands and to transform every Filipino home to conscious and biodegradable living.”

Pinky Yee, the visionary behind Pure Essentials Specialist Corp (PESC) and a pioneer in conscious consumerism, introduced Likha Collab on Earth Day, April 22.

The marketplace is in partnership with Pulse63, a health-focused business accelerator. Conceptualized. Likha Collab is “a vetted space for local entrepreneurs and business owners who champion the cause of sustainability, environmental consciousness, and label transparency, while adhering to regulatory guidelines.”

Emphasizing the importance of label literacy and consumer awareness, Yee stated: “We vet our partner brands rigorously, ensuring compliance with regulatory bodies, accurate labeling, and of course, the exclusion of harmful ingredients in their products.”

Likha Collab (Likhacollab.com) is an e-commerce marketplace designed to collaborate with Filipino micro, small, and medium-sized enterprises (MSME’s) in showcasing their products to a wider audience

The brands which share the same mission of Likha Collab are Oryspa, Human Nature, Magwai, Wonderhome Naturals, Pure Culture, and Isarog. The list also includes LivClean, First Skincare, and First Botanicals as its house brands.

Oryspa Rice Bran products, which “reveal centuries-old secret for unparalleled Asian beauty,” are made from 100% natural rice bran and rice bran oil.

Human Nature is the local pioneer brand of “effective, safe and affordable genuinely natural products. Each product is at least 95-percent natural, and has no harmful chemicals linked to health risks.”

Magwai, which started with Reef-Safe Sunscreen, aims to reduce the chemical pollution that is harmful to corals. It also develops products that are ocean-friendly and non-destructive to marine life.

Wonderhome Naturals, which implores everyone to “Make Green the New Clean,” is “sustainable home cleaning you can believe in!”

Pure Culture pursues and creates a care culture.