On university websites

Part 1 – Websites: Communicating to insiders and to the public

UNIVERSITY websites show the culture of their respective universities. A website is the initial «touchpoint for prospective students.» University websites are considered to effectively communicate to a university's stakeholders — both to its public and to its constituents — the university's culture. By culture, we mean the customs, traditions, values, beliefs and practices that university constituents share, often summed up in the university's mission, vision, philosophy and motto. This culture defines them as members of the said university.

A lesson on websites. Providing the opportunity for a class in Inter-Intra Communication in Organization to learn about communication in websites, students were assigned to look up websites of top universities in and offshores. They based their assessment on the characteristics used by Bowen Craggs & Co. This London-based corporate communications consultancy has, since 2007, ranked the effectiveness of the websites of the world's largest organizations. [How The World's Biggest Businesses Are Using Their Websites To Communicate With Stakeholders (forbes.com)] The subject of Inter-Intra Communication in Organization is required in a practitioner doctorate in Management major in Leadership and Organization. Feedback received from a former student of this communication class (who had a masters in IT) was her revising the websites she made in her work world after the class assignment on website review.

Intra-organization communication. Intra-communication involves exchanging information and messages among constituents of the university regardless of their positions and responsibilities in the hierarchical structure of the