'Pambansang Wealth Coach' Chinkee Tan named TikTok Philippines Educator of the Year

MANILA, Philippines — So much for dance moves and comedy skits. Trends show that TikTok users are now looking for content that do not only entertain but also inform and educate on certain topics.

This shift in demand has encouraged members of the academe and educators in general to start using social media platforms to share their knowledge on a wide range of subjects. It has also created a novel category of digital content creators known as TikTok Educreators, who share their expertise on topics such as history, health, finance and entrepreneurship.

These TikTok Educreators put the spotlight on informative and engaging content, marrying education and entertainment in a smart and creative way, which is known today as "edutainment." Their unique approach offers viewers a captivating and enjoyable social media experience. It allows them to gain new knowledge on an interesting subject yet feel completely entertained at the same time.

When it comes to edutainment, one of the most popular figures in Philippine digital space is Chinkee Tan (chinkeetan), who is better known as Mr. Chink Positive. A wealth coach and author, Chinkee has a personal mission to help Filipinos become wealthy and debt-free through educational and motivational content on personal finance. He is so effective at it that when TikTok was deciding on whom to give the “Educator of the Year” award to at the TikTok Philippines Awards 2023, guess who their hands-down choice was? Chinkee Tan, of course!

The awards ceremony took place at the Newport Performing Arts Theater just last September. This award gives him a solid ground to stand on as an "educreator."

Also known as the Pambansang Wealth Coach, Chinkee joined the educational community of TikTok Philippines in 2020 to expand the reach of his informative content.  

His most successful TikTok video is the "Ipon Box," which has garnered over 15 million views since it was uploaded. But more than the view count, Chinkee finds fulfillment in imparting financial knowledge to millions of Filipinos in a fun way. He crafts edutainment pieces that make even the most complex financial concepts easy to understand for everyone by combining his background in