Philippines to showcase tourism offerings at Arabian Travel Market, Seoul Int’l Travel Fair 2024

MANILA, Philippines — The Department of Tourism and its marketing arm, Tourism Promotions Board, are set to lead the delegation who will spotlight Philippines' tourism offerings in back-to-back travel and trade events this month.

The Philippine is set to return to the Arabian Travel Market (ATM) 2024 which will take place at the Dubai World Trade Center from May 6 to 9, 2024.

This year, the theme of the trade event is “Empowering Innovation – Transforming Travel through Entrepreneurship,” wherein the Philippines will showcase its commitment to innovation and sustainability in tourism including promotion of the Travel Philippines app, utilizing contactless engagement devices and prominent advertisements on the exhibitor portal.

The Philippines’ delegation will be led by Tourism Secretary Christina Frasco, Tourism Undersecretary Myra Paz Valderrosa-Abubakr, Assistant Secretaries Verna Buensuceso and Rica Bueno, TPB Chief Operating Officer Maria Margarita Nograles, and select members from the House of Representatives.

TPB has also secured a larger booth space at 90-square-meter compared to last year and invited 16 seller companies who will showcase diverse tourism offerings.

The 16 private sector co-exhibitors from hotels, tour operators, and DMCs include Annset Holidays, Inc., Ark Travel Express, Biyaheko.ph, Boracay Adventures Travel N Tours, CTph Tours, Rajah Travel Corporation, VIA Philippines Travel Corporation, Atmosphere Resorts and Spa, Bellevue Hotel, El Nido Resorts, The Farm at San Benito, Lalaguna Villas Luxury Dive Resort and Spa, Lihim Resorts, El Nido by Araw Hospitality Group, The Manila Hotel, Megaworld Hotels & Resorts and Okada Manila.

This year, the country seeks to exceed last year’s success and gain interest as a “preferred Asian destination” among attendees.

“There’s been a remarkable surge in outbound tourism from the Middle East, particularly from GCC countries. Based on the data, we see a growing appetite for international travel among GCC citizens, especially after the pandemic, and we see this trend continuing to rise in the coming years,” Nograles said.

“This is one of the major reasons why we are doubling down on our efforts to