PUBG Mobile launches in-game campaign for climate change awareness

MANILA, Philippines – PUBG Mobile has launched its climate change initiative campaign called “Play For Green” to support the planet in real action through games and raise awareness for environmental protection.

“Through the ‘Play For Green’ campaign, we’re using the power of gaming to address one of the most pressing challenges of our time: climate change. With initiatives like the ‘Ruins of Erangel’ maps and the ‘Run for Green’ event, we’re not just creating immersive content for our players — we’re inspiring a global community to take real-world action. This is gaming with purpose, and PUBG Mobile is proud to be at the forefront of this movement,” said Vincent Wang, head of PUBG Mobile Publishing at Tencent Games.

“Climate change is not just a distant threat — it’s a reality that will impact every corner of our world. The ‘Play for Green’ campaign in PUBG Mobile is a powerful tool for raising awareness, offering players a glimpse into a possible future shaped by climate change. By merging science with interactive storytelling, we’re helping to educate and engage a global audience in the fight to protect our planet,” said Mark Maslin, climatologist and professor at the University College London.

Launched as part of the Green Game Jam — an annual challenge for studios with live games and existing audiences to build “green activations” that engage their players on particular environmental topics — it is organized by Playing For The Planet Alliance, an initiative supported by the United Nations Environment Programme (UNEP).

“The Green Game Jam 2024 is all about harnessing the unique power of gaming to inspire and encourage players to get their sleeves rolled up and take action themselves. Whether it is making a different choice of what to eat, how to travel or power your home or using our voice to speak out, people power has always played a role in making the world one we all want it to be. The Green Game Jam has been built as a sandbox for all studios to get players to consider how small actions can make a real difference. We look forward to seeing how PUBG MOBILE’s ‘Play for Green’ campaign inspires even more people to act,” said Playing for the Planet