Pure animation, no AI: Liza Soberano reacts to her avatars in new commercial

MANILA, Philippines — The many digital and artistic renditions of actress Liza Soberano in her new commercial as BYS’ new endorser makes one wonder if Artificial Intelligence (AI) was used in the ad, for which the international cosmetics label quickly dismissed as “No!”.

“No, it’s animation. Everything is animation,” a BYS Philippines representative clarified to Philstar.com while the media outlet was having an exclusive interview with Soberano following her launch as endorser last Tuesday in SMX, SM Aura, Taguig City.

Soberano is a member of Hollywood’s Screen Actors Guild (SAG), for which she debuted at the SAG Awards last February.

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It can be recalled that many SAG members, including actors and writers, went on strike and 118-day picket lines last year to protest against film studios’ use of AI to create realistic digital copies of performers, to utilize "for the rest of eternity, in any project they want" – “all for the payment of one day's work,” according to an Agence France-Presse report.

Soberano, however, is very “amazed” by her new BYS commercial.

“My reaction to the commercial, I was really amazed by it. I haven't really done commercials like that where there was a lot of animation yet. So it was really cool to see and it was really cool to see myself actually animated in five different types of animation styles.I thought that was really great!” Liza told Philstar.com.

“You can tell that there was a lot of time and money spent on the commercial,” she winked.

“So I really am grateful and appreciative of that and I think it was just a really cool, progressive commercial for the brand!”

According to her, what makes the skincare and cosmetics label standout as a brand is just like her commercial, the brand “champions creativity, diversity and innovation with all their products.”

“I think that they have a lot of integrity as a brand and so they really value everything that is kind of launched to the public, right?” she noted.

“And so I love that they're constantly thinking of ways of how to be creative and tapping the market and introducing their products to the market and reaching