Shopee registers 50x uplift in live-selling during 12.12 sale; Tatak Pinoy enables global access for MSMEs

MANILA, Philippines — Good news for Filipino Micro, Small, and Medium Enterprises (MSMEs)!

Shopee, a leading e-commerce platform in Southeast Asia, is breaking barriers and opening new opportunities for growth for MSMEs with the recent launch of its Tatak Pinoy International.

A groundbreaking initiative, Tatak Pinoy International empowers local sellers to expand their business and connect with international customers, thus strengthening the global presence of Filipino brands. It will also empower Filipino entrepreneurs and artisans to showcase their talents and products to an international audience, promoting Philippine culture, craftsmanship, and ingenuity globally. This free program will be available first to Shopee’s markets in Singapore and Malaysia.

The launch of Tatak Pinoy marks a giant step that Shopee has made towards fulfilling its mission of empowering Filipino businesses in the digital era by giving them opportunities to grow, develop, and reach a wider audience. This can be seen in the online selling platform’s efforts through their various services and features, such as Shopee Live, Shopee Affiliates, and Shopee University, which offer sellers an avenue to learn how to start their e-commerce business, upscale their brand, and form tight-knit communities with KOLs (key opinion leaders) and buyers simultaneously.

“Shopee’s core mission has consistently been to support the growth and success of Filipino entrepreneurs. We’re excited about their potential to expand their presence globally... This underlines our unwavering dedication to fostering local economic growth and forging sustainable opportunities for our community of local MSMEs. We will remain committed to harnessing the transformative potential of technology to facilitate long-term growth for our Filipino sellers,” shared Vincent Lee, head of Shopee Philippines.

Tatak Pinoy International will soon be open to all Shopee sellers, promising online shoppers a shopping experience with seamless cross-border logistics support in the near future. This is similar to its present system, yet with a broader reach. It will help Filipino sellers connect with overseas buyers, which Shopee and its third-party