Tapa King expands with new Balintawak store, eyes further growth in 2024

MANILA, Philippines — Following the enthusiastic reception of its "Pinoy Bisita Hospitality," Tapa King, the beloved Filipino comfort food chain, kicked off 2024 on a high note with the opening of a new store in Caltex-EDSA Balintawak. 

While keeping true to the taste of its authentic Pinoy Tapa, the new store exudes a fresher, modern vibe that make guests feel at home when dining, featuring a “casual dining experience” where customers can conveniently order from their table instead of being required to line up at a counter.

Tapa King COO Melodina Isaguirre shared that the Caltex-Balintawak store is its eighth casual dining store, offering a distinct, enhanced and upgraded experience compared to its older stores.

“We underwent a rebrand, refining the store’s look and feel, and even the products, but our price point is still very reasonable,” she told Philstar.com in an interview.  

The new store blends rural vibes with contemporary touches, incorporating warm yellows, reds, and browns, along with their iconic sunray design, creating a cozy atmosphere for enjoying their all-day breakfast. 

The inclusion of long tables also enhances the communal spirit, providing an inviting setting for sharing delightful moments over flavorful Filipino cuisine.

With nearly 37 years in the food industry, Tapa King has solidified its status as a beloved brand, proudly showcasing the richness of Filipino cuisine. From timeless classics like tapa, kare-kare, champorado, lugaw, to a variety of other Filipino favorites, Tapa King has become a culinary icon here and abroad. 

But given this reputation, what new heights will the King of Pinoy Tapa aim to conquer this 2024? 

According to Tapa King's Sales and Marketing Director Joseph Vasquez, this year, the company desires to be more relatable to all ages—from the titos and titas to the Gen Zs and Millennials. 

This means, they’re hoping to expand its reach into the younger market—busy, new experience-seeking, and meat-loving young Pinoy professionals. These individuals are searching for either a better alternative to their typical fast food choices or a taste and feel of home away from home. 

"Our food resonates with all generations. We