Tech-driven Malaysian brand offers 'specialty coffee with an app', turtle-friendly rice straws

MANILA, Philippines — Malaysian brand ZUS Coffee is putting the "zealous" in its name into action as it eyes to open more stores apart from its current 12 in the Philippines. 

Frequent SM Makati passersby and mallgoers cannot miss its location on the third floor as it stands out from afar with its blue kiosk offering specialty coffee for as low as P45 to P160. 

A cup of their espresso and Americano sell for P45 and P65, respectively. ZUS Coffee favorites, Iced or Hot Spanish Latte sells for P95, while the distincly Malaysian-flavored Gula Melaka (named after a sugar from the Melaka or Malacca state of Malaysia) is priced at P95. Their Frappes are priced at P145 to P160. 

Its young and hip vibe is a reflection of its quite young business owners. 

Chief Operating Officer Venon Tian is in his early 30s, and he said the average age in their Malaysia headquarters is 30 and below. 

ZUS Coffee is a translation of their core team's zealous outlook on the e-commerce, and coffee just happens to be one of their more popular brands or offerings behind their e-commerce business. 

Tian talked to select members of media including Philstar.com at last Wednesday's grand opening in SM Makati. 

"We're a bit more mischievous, we're a bit more naughty, we're a bit more adventurous. It fits into the whole DNA of how we work, how we come up with flavors, how we run things as well," said Tian. 

Before they even had their first store in Malaysia in 2019, they already had their ZUS Coffee app running for coffee lovers in their city. 

"Personally and some of the co-founding team members, we are all very familiar in terms of tech start-ups. We know how an app works. In fact, we had our app even before the store. So we managed to build the app first before the store," Tian said.

"The whole idea during that time was how do you bring e-commerce into the scene and how we see our self is very much more an e-commerce brand other than a coffee brand."

Tian said that coffee is one of their products, but for them, they are constantly working on fine-tuning the e-commerce aspect of their business. 

They want to make sure that their customers' ordering experience is easy, seamless and convenient. 

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