James Afante breaks records with $1.4 million GMV in a single TikTok Shop live session
MANILA, Philippines — TikTok Shop celebrated a significant milestone during its 6.6 Bigating Birthday Sale as James Afante, a prominent creator on the platform, achieved a remarkable $1.4 million in gross merchandise value (GMV) during a single live selling session. This achievement underscores the growing impact of live commerce and its potential to redefine online retail standards.