Unlocking potential of AI in Asia Pacific, Japan

Dell Technologies held a “Bringing AI to data” Asia Pacific and Japan (APJ) media briefing this week. The virtual briefing was hosted by Dell’s John Roese, Global Chief Technology Officer and Peter Marrs, President, Asia Pacific and Japan.

Together, they discussed the AI landscape against the backdrop of growing demand for AI innovation in the region and how Dell is helping customers capitalize on this opportunity.

“The last time we had a dramatic change in the productivity of IT systems in business was around 20 years ago, when we adopted large scale systems like ERP and CRM that transformed how businesses used technology. While we have seen many innovative technologies over the years, none have fundamentally changed the productivity of an enterprise at that same level as AI,” said John Roese, Global Chief Technology Officer, Dell Technologies.

“AI, especially GenAI, is a huge growth area in the APJ region. It is driving fundamental change in the pace of innovation while improving the customer experience and enabling significant productivity gains,” said Peter Marrs, President, Asia Pacific and Japan, Dell Technologies. “As a leading infrastructure provider, Dell is well-positioned to serve the market in a unique and differentiated way with the world’s broadest GenAI portfolio from desktop to data center to cloud.”

Dell’s four-pronged AI strategy

Roese outlined the opportunities in AI, highlighting how GenAI has democratized access to AI and underscored the need for organizations to apply this technology to provide more personalized experiences for customers and drive competitive advantage, regardless of industry.

He noted that the use of GenAI also comes with challenges involving privacy requirements, protecting intellectual property, and complying with security controls. Thus, Dell maps out its AI strategy into four pillars: AI-In, AI-On, AI-For, and AI-With.

“Our focus is on private GenAI solutions, applying AI directly to enterprise core datasets to improve process capability, productivity, and efficiency. We work with our ecosystem of partners to deliver validated designs, reference architectures, and solutions that are easy for customers to consume,” said