Viral Grab x Gigil video wins at Cannes Lions International Festival of Creativity

MANILA, Philippines — Grab’s viral No Sweat Summer Online Video just bagged the Silver award in the Viral Film subcategory of the Cannes Film Lions, a pillar of the prestigious Cannes Lions International Festival of Creativity.

Spearheaded and produced by Grab and creatives agency Gigil, the film secured the highest placement the Philippines has gotten in the Cannes Film Lions.

The "No Sweat Summer" video made huge waves in the online sphere, with the majority of netizens praising it for being funny, unconventional, and above all, authentic—with a beloved touch of odd yet relatable storytelling.

Distributed across a multitude of social media platforms, the film garnered more than 32 million views and has been shared close to 100,000 times—catapulting it to viral status not only in the Philippines but also across Southeast Asia, including Singapore and Thailand.

The No Sweat Summer video successfully convinced more passengers and consumers to rely on Grab for their summer escapades and regular day-to-day endeavors during the hottest season in the Philippines.

This led to a six-week streak of record-breaking transactions for GrabFood and GrabCar following the release of the video in the first week of April.

Affordable mobility option, GrabCar Saver, saw an average increase in transactions of nearly 30 percent in areas such as Metro Manila, Pampanga, Bacolod and Iloilo.

Additionally, many food enthusiasts turned to Grab to help them cool down, with a noticeable increase in orders compared to the summer of 2023—with the most popular cooling orders being Halo-Halo, Spanish Latte, and Milk Tea from April to May.

“Our commitment is to always capture how Grab uplifts the everyday reality of our users. The overwhelming positive reception of the ‘No Sweat Summer’ video can be attributed to the strong consumer insight that the campaign amplified—which is the portrayal of the hassles of summer heat that we as Filipinos have learned to weather over time.  However, every Filipino has a partner in Grab, showing us that indeed a no-sweat summer is possible and achievable, even in a tropical country like the Philippines,” Grab Philippines Country Marketing Head J-Anne Aruta