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Visiting World of Frozen? Disney launches style guide, Arendelle beauty makeover

HONG KONG — As World of Frozen, the world’s first “Frozen”-themed park in the world, opened to the public yesterday in Hong Kong Disneyland, visitors are not only encouraged to explore the attractions, but also to come in character as an Arendellian or a citizen of “Frozen’s” fictional kingdom Arendelle.

“Our goal for this land is for our guests here at World of Frozen is really to take ‘Frozen’ characters as their own to create their own ‘Frozen’ stories,” Hong Kong Disneyland Managing Director Michael Moriarty told and other international press in a roundtable interview at last week’s preview.

According to Moriarty, among visitors’ most favorite things to do when in Disneyland is to dress up in Disney characters – whether through donning a Mickey Mouse headband or simply pinning a shoulder plushie. This is no different in World of Frozen, where among Disney’s top 10 of recommended things to do is “Enjoy face painting and styling services at Traveling Traders.”

“Dress up in Arendelle style and fully delve into the culture of Arendelle. Get a fantastic makeover with the kingdom's official crest and rosemaling patterns painted on your face and an Arendelle’s hairstyle as you enjoy the culture of Arendelle,” stated Disney.

“To truly immerse yourself in the world of Arendelle, dressing up in style is a must!”

At the press preview, Disney makeup artists and hairstylists gave the media attendees an Arendellian makeover using “Frozen”-themed multipurpose scarves as part of the braids.

Similarly, guests can have face painting and hairstyling services for a fee in Traveling Traders inside the World of Frozen, or in Bibbidi Bobbidi Boutique by Hong Kong Disneyland’s main centerpiece castle.

Moreover, illustrator Kelly Kwok created a series of style guides inspired by "Frozen." Fans can follow Kelly's tips and tricks to create their own unique "Frozen" inspired outfits for their visit to World of Frozen:


Editor's note: The trip to World of Frozen was hosted by Disney. At no stage does the host organization has a say on the stories generated from the coverage, interviews conducted, publication date and story treatment. Content is produced solely by Philsta