Why 1834 Premium Distilled Gin is the gin the world has waited for

MANILA, Philippines — The year 1834 marked the opening of the Port of Manila to the world, introducing Filipinos to new cultures, food and technology. Manila became one of the best places to trade luring American, Asian and European businessmen. 

As the Philippines interacted more with the rest of the world, its perspectives, customs, traditions and tastes expanded—making it more refined and sophisticated.

For almost 200 years, gin has been the drink of choice for many Filipinos. Introduced in 1834, gin became one of the most celebrated liquors in the country, paving the way for one of the most iconic and popular brands in the country, Ginebra San Miguel. 

The Philippines remains to be the world’s largest consumer of gin with more than 40 million cases consumed per year, making up 43% of the entire world market. This comes as no surprise as gin is one of the most exciting, unique and versatile spirits.  

With almost two centuries of producing quality gins like Ginebra San Miguel, GSM Blue and GSM Premium Gin, Ginebra San Miguel Inc. (GSMI) began crafting 1834 Premium Distilled Gin in 2021. Every detail of the 1834 Premium Distilled Gin was well considered, from the bottle, its design, down to the taste and bouquet of the spirit itself. 

GSMI wanted to create a premium distilled gin that was proudly Filipino, evoking the glory of the era it was named after—a drink that is sophisticated yet approachable. 1834 Premium Distilled Gin boasts of a distinctive infusion of gin botanicals, sampaguitaand calamansi essences endemic to the Philippines, making 1834 Premium Distilled Gin uniquely Filipino. 

Each bottle of 1834 Premium Distilled Gin bears the story of the Philippines. The shape of the bottle is a nod to the first gin bottles used in 1834. The bottle etching is inspired by the first map of the country with its navigation lines. 

No detail was spared in the design as even the botte cap has a significant meaning. The maroon color signifies the creativity and strength of the character of the Filipinos, while the top is embossed with the detailed face of the old Katipunan flag. 

There are also etchings of the gin’s ingredients gin such as calamansi and juniper, as