Amplified by LG, 'Life's Good' message resonates in Parokya ni Edgar musical

MANILA, Philippines — Weeks have passed since Full House Theater Company's "Buruguduystunstugudunstuy: Ang Parokya Ni Edgar Musical" debuted, but it's still drawing crowds eager to enjoy a masterpiece that features 47 classic Parokya ni Edgar songs.

The tongue-twisting musical follows four women on a journey of self-discoveries, as they deal with common struggles like identity and self-worth, finding answers in the story's Parokyaverse where they confront their fears.

The captivating atmosphere and fantasy of the show are enhanced by clever lighting, advanced technology, and carefully designed props and costumes, drawing audiences into the enchanting Parokyaverse.

A significant contribution to this comes from one of its sponsors, LG Philippines, whose "Life's Good" campaign resonates deeply with the show's message.

LG's "Life's Good" campaign, launched globally, spreads optimism and introduces a vibrant brand identity. Integrating advanced technology into the storyline through product placements, like air conditioners and vacuums, and creatively incorporating the slogan into the script and backdrop, the campaign enhances the visual experience and reinforces the show's uplifting message.

The cast and creative team of "Buruguduystunstugudunstuy" collectively share how the partnership with LG and the integration of the "Life's Good" campaign have enriched their theatrical experience.

Playwright Rody Vera points out how LG's slogan aligns with the show’s themes: "LG’s motto keeps everything we see in this world in perspective. We have a sense of humor, we have a sense of hope, and we have a sense of what’s real and what’s fantasy. But what binds all these ideas is our faith that Life is—ultimately, despite the challenges, beyond our sorrows—Good."

Meanwhile, Pepe Herrera, who took on the role of Mr. Suave, appreciates the impact of LG's support: "Sponsors like LG are a big help to any show. They bring more than just resources—they bring excitement and fun, which amplifies everything we do on stage. It’s truly more fun and vibrant with their support!"

This was echoed by Kyle Napuli (Aiza), Noel Comia (Tikmol), Natasha Cabrera (Girlie) and Tex Ordoñez-De Leon (Norma),