Camarines Sur farmers earn over ₱250-K selling fresh produce, processed foods

NAGA CITY – Eight agrarian reform cooperatives in Camarines Sur province reported a total gross income of ₱252,278 in just the first quarter of 2024 from their entrepreneurial efforts selling fresh and processed agricultural products directly to consumers.

The Department of Agrarian Reform (DAR) attributes this success to the farmers’ participation in various direct marketing platforms conducted by DAR for them like the weekly tiangge, the Tindarhan Corner and Online Store, and the new SM Sunday Market project in Naga City.

“For the first quarter of the year, the farmers directly sold processed food and freshly harvested produce to consumers at fair prices, maximizing income by eliminating middlemen and fostering sustainable relationships with buyers,” said Renato C. Bequillo, Provincial Chief of DAR-Camarines Sur II.

Bequillo detailed the sources of the sales, highlighting that the regular tiangge held monthly outside DAR Provincial Office brought in ₱154,098.15. Additionally, the Tindarhan Corner and Online Store, which debuted in March, collected initial sales amounting to ₱42,060. Furthermore, the SM Sunday Market, introduced in February of this year, successfully generated ₱56,120 sales.

“The cooperation between the DAR, agrarian reform beneficiaries’ organizations (ARBOs), and SM Malls was key in creating these opportunities. With appropriate support, these entrepreneurial events are venues for showcasing local products, and raising awareness that ARBOs can meet community requirements and be partners for a better economy,” Bequillo added.

Aiza B. Mendez, DAR Provincial Chief for Support Services, said she is delighted with the results, which showcase both the opportunities and challenges experienced by the farmers through these direct selling platforms.

“The volume and sales that our farmers experienced speak volumes about the opportunities and challenges that we must overcome together,” Mendez remarked, expressing confidence in continued consumer support.

Well-milled rice from Dominanao Selverio Estate Irrigator & Association (DOSESIA) was the top seller, followed by processed foods, fresh produce, and more from groups like Balaton Farmers-Fishers