Colourette achieves new milestone in empowering Filipinos through beauty

MANILA, Philippines — In the ever-evolving local beauty scene, consumers have revolutionized their approach to purchasing beauty products. These items have transcended their role as mere tools for enhancing appearance, becoming powerful expressions of personal identity.

This shift has empowered consumers to recognize brands that prioritize diversity and inclusivity. Early pioneers in the local beauty industry have been celebrated for their commitment to representing diverse communities.

That is why Colourette, a female-led beauty brand, is dedicated to formulating makeup specifically for Filipinos, by Filipinos.

Colourette founder and CEO Nina Ellaine Dizon always dreamed of creating a makeup brand for Filipinos. She expressed her entrepreneurial spirit from her teenage years by selling song lyric pages, Pokémon cards and even soaps and facial sets. However, despite balancing multiple roles as a working student, financial constraints led her to drop out of college.

With her grit, experience and determination, Dizon founded Colourette in 2015. Her primary goal has always been to ensure Filipinos see themselves in beauty campaigns and feel confident enough to say, “I can be that girl. Kamukha ko siya! I can be part of campaigns, too.”

“I was inspired to create Colourette because before, I had a hard time shopping for makeup. Foundations were too light, lipsticks were too pink—I just felt that it was not made with me in mind,” she shares.

This led to the creation of Coloursticks in 2015, an ultra-pigmented creamy matte lipstick that instantly became an online sensation. It paved the way for Colourette's core product Colourtint, which is a multi-use product for the eyes, lips and cheeks that has sold more than 2 million units to date. With 24 versatile shades, there's truly a Colourtint for everyone!

Colourette emerged as a trailblazer in the industry by harnessing community support. The brand pioneered influencer collaborations with renowned personalities like Lily MayMac, Michelle Dy, Joyce Pring, Raiza Contawi and influential LGBTQIAP+ icons such as Angie and Joey Mead King. Through campaigns like Morena Love, Colourette celebrated diversity with their community.