GCash, Filipino community celebrate Independence Day in New York

MANILA, Philippines — GCash, the Philippines’ leading finance app and largest cashless ecosystem, took part in Independence Day commemorations in New York City, hosted by the Philippine Independence Day Council Inc. (PIDCI), a non-profit umbrella organization of Filipino-American associations along the East Coast.

The PIDCI’s Independence Day Parade, the biggest Independence Day Parade outside of the Philippines and now on its 34th year, is an annual celebration of Filipino culture, the strengthening of familial and community ties, and a joyful display of Filipino pride. 

At the event, Paul Albano, general manager of GCash International, shared important new features that make digital financial services better for Filipinos living outside of the Philippines. GCash has made strides in its international expansion, with its app now available for download in the US using a US mobile phone number, and cashing in and sending money is easier from over 12,000 US banks to GCash accounts. 

“At GCash, when we say that ‘Finance for All’ is our vision, it means we are driven to go beyond the Philippines and reach as many Filipinos as we can around the globe,” said Albano. “We are honored to join our community in this distinctly Filipino celebration, and we’re eager to share all the ways GCash has been continuously innovating and enhancing our services to meet the needs of our kababayan overseas.”  

The celebration of heritage and intergenerational community was held through a full-day cultural festival on June 2. GCash unveiled a float at its main event, an Independence Day Parade traversing Madison Avenue, that highlights GCash's main features that help connect Filipinos all around the world, especially with their loved ones back home.

GCash booths were also set up during a parallel street fair between Madison and Park Avenues that featured trade and travel merchants. Highlighting its role as a seamless fintech solution for Filipinos overseas, the GCash booth featured partnerships with financial institutions like Meridian, thus bridging US-based fintech services and the mobile wallet that has become a staple for financial services across the Philippines.

GCash’s partnership