Gloc-9, Hero, Ramdiss make it to New York Times Square billboard

THEIR recent collaboration on the latest and exclusive Spotify Singles track «Umaga» paved the way for Gloc-9, Hero and Ramdiss to be featured in one of the busiest cities in the world, New York City.

The multi-talented rappers from Universal Records Philippines became the latest Asian artists to grace the extravagant Times Square billboard in NY, USA, as part of the «Kalye X» campaign, Spotify's initiative that spotlights Pinoy hip-hop through meaningful collaborations with artists and communities.

The extravagant New York Times Square billboard is part of the ‘Kalye X’ campaign of Spotify’s initiative that spotlights Pinoy hip-hop through meaningful collaborations with artists and communities. CONTRIBUTED PHOTO

«Umaga» is a raw and fearless anthem that encourages its listeners to break free from the various expectations of society.

«I love writing songs about real stories and struggles of people, and being able to capture what we go through every day. As an artist, I want my music to resonate with everyone, hip-hop fan or not. That is why I take pride in creating songs that tell people's stories, like what we did here for our Spotify single, 'Umaga,'» Gloc-9 shared.

«I take pride in the lessons I've learned from those who laid the foundation for rap music in the Philippines. As before, I will continue as a lifetime disciple of rap and fight for art and lyricism,» Ramdiss said in a mixture of English and Filipino.

In addition, Hero said that he's grateful for this amazing career milestone.

«I also love seeing people get inspired by my songs. I'm grateful that Spotify helps artists like us reach a wider audience, enable collaborations with great talents, and open new doors,» he shared.

They made their debut live performance of «Umaga» at «Kalye X Manila,» on October 28 at the Circuit Events Ground in Makati City.