MullenLowe Treyna bags historic intl haul in Q1 of 2024

PHILIPPINE agency MullenLowe Treyna capped off the first quarter of 2024 with its biggest haul to date from Asia's most prestigious creative award shows, which included some historic firsts for the Philippines.

Headlining this year's haul is the Right To Care card, developed in partnership with the Quezon City Gender and Development Council. This groundbreaking initiative would empower LGBTQ+ (lesbian, gay, bisexual, transgender, queer or questioning) couples to make medical decisions for their partners in a country that's still struggling with gender equality.

Right To Care first made waves at Spikes Asia, where it bagged Bronze for Health care and a Grand Prix in the Glass Spikes category, a first for a Philippine agency.

It also won big in Adfest, where it won a Silver Sustainable Lotus and a Gold PR Lotus, with the latter leading to a second-place win for PR (public relations) Agency of the Year.

More recently, the same campaign also won two silvers at the 2024 Clio Awards, where it won two silvers for PR Launch and PR Public Affairs categories.

Right To Care was the latest in a string of award-winning PR campaigns from MullenLowe, which also included works for Domex and FWD Life Insurance Corp.

The agency also won Bronze for PR Team of the Year at the Marketing-Interactive PR Awards held in Singapore. MullenLowe emerged as the only Philippine agency to earn metal, edging out nominees from across Asia and Oceania regions.