PetPal wins gold for innovative vaccination campaign

MANILA, Philippines — Not all pet stores and pet services shops are created equal.

There are those who render good service, and there are those who go out of their way to provide excellent service. Eventually, excellence will get recognized, and for 917Ventures’ PetPal, its time to shine has come. Standing out among over 200 entries nationwide, PetPal won the Gold for Marketing Award at the recent KMC Startup Awards 2023 for its exceptional marketing campaign for the Pawtection Party, a vaccination drive that promoted pet health and responsible pet ownership.

Organized in partnership with animal nutrition and healthcare brand UNAHCO and the Ayala Malls UP Town Center, Pawtection Party offered free 7-in-1 and Anti-Rabies vaccinations for pets, attracting a large number of pet owners and their furry companions. The campaign's effectiveness was reflected in the vaccination of over 300 pets, exceeding the target by 110%.     

The event also fostered a sense of camaraderie and joy among pet owners and passionate veterinarians, thus forging connections among like-minded people and nurturing a supportive and enthusiastic pet community.

"Beyond the prestige, the award serves as a testament to PetPal's commitment to making pets live their healthiest and happiest lives. Pawtection Party is a stepping stone to the future where no pet is left unprotected, where the joy of having a furry companion is accompanied by the responsibility of ensuring their well-being,” said Carlo Flordeliza, Senior Venture Builder at 917Ventures.

PetPal’s marketing strategy leaned on its creative approach to pet vaccinations, turning a typically daunting experience into a celebration. It utilized vibrant art and colors aligned with the brand to communicate the message and positively engage pet owners.

The campaign addressed several critical issues in pet care, such as assisting pet owners who simply rely on local government units for vaccinations and helping those whose pets have an unknown vaccination history. Its broader vision is to continuously assist in pet care through informational content and digitized pet services, such as vet teleconsults, home vet visits, and a PetPal Club Membership