Team Kramer joins MR.DIY Philippines in its new chapter

MANILA, Philippines — MR.DIY Philippines launched its 2024 campaign at the MR.DIY store located on the fourth level of One Ayala Mall in Makati.

The event marked the beginning of a new chapter for the brand, emphasizing its core value propositions: “Always Low Prices,” extensive product assortment, and convenient shopping across numerous store locations. The newest brand tagline, “For BIG and small FAMILYhan needs, MERON DIYan!” encapsulates the brand’s mission to cater to all family needs, both big and small, reinforcing MR.DIY is the go-to destination for home improvement.

The event began with a media thanksgiving session, which kicked off with a message of gratitude to the media from MR.DIY Philippines deputy head of marketing Charles Salecina. 

This was followed by fun games and prizes for the media, which included  “BIG and Small, Hakot, Dakot, Panalo!” challenge, where participants were blindfolded and given 15 seconds to scoop as many prizes as they could into a basket, taking home whatever they managed to gather. Trivia questions about MR.DIY also engaged attendees, with correct answers earning exciting prizes.

The main program commenced with opening remarks from Salecina, and halfway through his speech, he invited everyone to watch the 2023 highlights of MR.DIY, showcasing the brand’s achievements and milestones over the past year. 

This was followed by a short message from MR.DIY Philippines CEO Roselle Andaya, where she shared her excitement for renewing the brand’s partnership with Team Kramer, and how MR.DIY remains steadfast in its commitment to offer a delightful and convenient shopping experience. 

“This year’s campaign reaffirms MR.DIY’s dedication to being your trusted partner for all home improvement needs,” Andaya said . 

A significant moment in the event was the ceremonial “BIG and small” contract signing with MR.DIY’s brand ambassador, Team Kramer. 

"We are renewing our contract with MR.DIY because our collaboration has been fulfilling and successful. MR.DIY’s commitment to quality and affordability aligns with our family values. We’ve seen how their products have enhanced our home and everyday life. The positive feedback from our followers