Globe triumphs at Marketing-Interactive PR Awards 2024

GLOBE earned multiple accolades at the esteemed Marketing-Interactive PR Awards 2024, showcasing its creative and socially responsible campaigns that fostered a safer digital environment for Filipinos.

The company's initiatives — «SIM registration: Number mo, identity mo» (Your number, your identity) and #MakeITSafePH — stood out among fierce competition from Southeast Asia, South Asia and Oceania, securing coveted Gold and Silver awards across various categories.

RG Orense, head of Digital and Social Channel Strategy at Globe, said, «By raising awareness about the threats of cybercrime, fraud and cyberbullying, we aim to empower Filipinos with the knowledge and tools to navigate the digital world safely and confidently.»

Globe's «SIM registration: Number mo, identity mo» campaign clinched the Gold award for Best PR (public relations) Campaign: Government/Public Services category.

This ingenious effort staged an online identity heist, featuring celebrity influencers Alejandro «Kim» Atienza and Johanna «Kiray» Celis, to expose the harsh realities of scamming and identity theft. Through impersonations and realistic scam scenarios, it ignited an important dialogue, urging Filipinos to safeguard their identities by registering their SIMs.

Meanwhile, the #MakeITSafePH campaign got the Gold award for Best Use of Social Media and the Silver award for Best PR Campaign for a Specific Audience.

The program tackled the pervasive issue of cyberbullying head-on, utilizing its very essence to educate parents and guardians about the devastating consequences of online harassment.