THAIFEX - Anuga Asia 2024 spotlights pioneering trends, top products in F&B industry

MANILA, Philippines — THAIFEX - Anuga Asia, the globally significant food and beverage trade fair, is poised to showcase the trends shaping the industry in Asia.

From May 28 to June 1, in Bangkok, Thailand, over 3,000+ exhibitors from 50+ countries/regions will unveil a diverse range of products designed to meet consumer needs for convenience, health, sustainability, cross-category appeal and clear labeling.

This event underscores the industry's commitment to innovation and adaptation to prevailing consumer trends on a global scale. 

The 12 winners at this year's tasteInnovation Show deliver exceptional products that embody the trade fair's theme, "Beyond Food Experience". They were selected from a highly competitive pool of 60 finalists. Winners include:

This year, THAIFEX will present a vibrant showcase of groundbreaking innovation.

Vendors are pushing the boundaries of what's possible in the F&B industry, with products that are becoming multi-dimensional, catering not just to taste, but health, ethical concerns, and convenience needs. 

Here are trends that will be spotlighted at THAIFEX – Anuga Asia in 2024:

Ready-to-eat meals, such as high-protein, superfood-packed quinoa noodle kits, exemplify this trend by providing sustenance without sacrificing convenience.

These offerings cater to health and flavor preferences while addressing consumer needs like lactose intolerance, child development, and ethical animal welfare concerns.

From plant-based seafood curries to new protein formats like refreshing clear plant-based protein drinks, there is a wide range of new products to experience.

This year, there is a surge in "clean label" products, which ethically deliver confidence about the source, authenticity of ingredients, and manufacturing processes of F&B products.

Today, Halal-certified foods are increasingly responding to other consumer trends, including organic or plant-based.

There's a growing emphasis on eco-friendly options, with 25% of private-label products at THAIFEX boasting sustainable certifications.

THAIFEX - Anuga Asia will host the first Alternative Protein Flavour and Taste Contest, which will see trade visitors sample and vote for the best