Crimson Hotel Filinvest City launches Passionately Pink campaign

CRIMSON Hotel Filinvest City proudly launched its Passionately Pink campaign on October 4, marking the start of its monthlong commitment to breast cancer awareness and support.

The highlight of the launch event was a compelling panel discussion, featuring distinguished guests who shared inspiring stories of overcoming cancer, discussed new medical advancements in breast cancer treatments and emphasized the importance of support groups for patients and their families.

In line with the Breast Cancer Awareness Month, Crimson Hotel Filinvest City introduced a range of special promotions, events and activities throughout October — all dedicated to raising funds for StageZero by Project Pink Support Group Inc., a nonstock, nonprofit organization providing assistance and support to cancer patients and their families in the community.

The hotel would also host the Uncork Hope Wine Festival on October 20, which would serve as the main fundraising event to support the breast cancer awareness advocacy. This year's campaign included the «Pop of Pink: Art and Fashion Exhibit,» showcasing talented artists from the South Arts Festival.

Additionally, a portion of the sales from the hotel's accommodation and meeting room packages, specifically the Bloom in Pink Room package and the Think Pink Meeting package, would be contributed to the cause.